Search Analytics for Your Site

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Computers - Computer Science
Search Analytics for Your Site

Search Analytics for Your Site

Name: Search Analytics for Your Site
ISBN: 9781933820200

Louis Rosenfeld

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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Kategorije:

Computers - Computer Science

Godina:

2011

Izdanje:

1st

Izdavač:

Rosenfeld Media, LLC

Jezik:

english

Strane:

199