The Cola Wars: The story of the global battle between the...

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The Cola Wars: The story of the global...

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

J. C. Louis, Harvey Yazijian

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A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing

Godina:

1980

Jezik:

english

Strane:

386

ISBN 10:

0896960528

ISBN 13:

9780896960527

Fajl:

PDF, 25.03 MB

IPFS:

,

english, 1980

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