Smartonomics : Simple, Powerful Macroeconomic Tools for Success in an Uncertain World

In today's global village, every manager is a global manager. Even if your business is putatively ′local′, with no sales abroad, you still probably face competitors in other countries. Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, many of which have been until now rather opaque for non-economists, that empower them to think independently, swim against the tide (when warranted), and at times enter markets when everyone else is abandoning them. It will provide managers a holistic picture of the global marketplace and the systemic risks it conceals. Throughout this book, readers will find numerous case studies, illustrating how smart managers transform risk into opportunity, as well as numerous action learning exercises, to help readers test whether they understand the eight tools well enough to employ them and through them achieve important insights.